a. Barriers To Entry Are Low: The barriers to starting an online business are pretty low. If you can create a free blog at Blogger.com and sign up as an affiliate at a company like Clickbank, you can instantly be in business. Because there are so many free and inexpensive ways to advertise, it doesn’t cost a fortune to get started.
b. Inexpensive to Start: An online business can be very inexpensive to start. You can start completely free as mentioned above or you can make some small investments and purchase a domain name, hosting and advertising at some of the more popular search engines such as Google, Yahoo and MSN. It costs varying amounts to open up an account. The fee is $5 at Google and around $25-$50 at other companies. You will then pay based on the number of people that click on your advertisement.
c. Advertising Costs Can Be Controlled: Advertising costs can be controlled because there are a number of inexpensive and free ways to market ones product. Social networking web sites, free classified ads and article marketing are all effective ways to advertise ones own or affiliate product with out spending a ton of money.
d. It Is Easy to Reach Millions of People: One of the best things about having an online business is that the internet has given people the business owners the opportunity to reach people from around the globe. The cost to do this offline would be astronomical. However, it can be done fairly inexpensively online.
Today, more and more people are starting online businesses. There is a lot of money to be made and these kinds of ventures can be stared easily and inexpensively. This is not to imply that it will easy to make money. If it was, everyone would be doing it. No, there are winners and losers in the internet business world. Not everyone succeeds. However, if an individual has a good strategy, works hard and sticks to their plan, they have a good chance of making it. It is important for individuals to do their research and to follow proven business models when first getting started. This will give them the best shot at success.
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